In this digital age, reputation management is an essential component of any business. A brand’s reputation is determined by how it identifies itself and how the public perceives it. Any company that wishes to expand must be aware of its public image. Your company’s image can make or break it. This is why businesses must always project a positive image. Having a great online reputation is an excellent way to enjoy a partnership with both current and prospective customers. As a business owner and entrepreneur, Adam Petrilli saw a critical need for online solutions that would reduce the chaos and give businesses a fighting chance to protect their brands in an unpredictable digital environment.
SEO is a type of online marketing technique that is used to improve content and make it more visible to search engines. Jenny would not have known about the company if it hadn’t been for the interesting blog post that was written and optimised for the phrase “digital marketing consultant.” In contrast to SEO, ORM encompasses everything a company or entity can do to improve its image and build a positive reputation online. ORM services improve a company’s or entity’s overall online presence, and they are becoming increasingly important for sales – recent data shows that 80–90 percent of people read online reviews before making a purchase.
Is My Company in Need of SEO or ORM?
SEO and ORM are both aspects of online marketing, but they target consumers at different stages of the purchasing process. When a customer is looking for a specific product, they will conduct a general search to find companies that sell it. SEO will assist a company in ranking its website on this result page, where the customer will find it. When it comes to making a final decision about where to buy, the astute consumer will research each potential option, taking into account a variety of factors such as price, quality, customer relations, ethical business practises, and so on. If they come across anything negative, they will quickly lose interest and move on to someone else. SEO will assist your company in meeting a customer’s expectations. Adam Petrilli actually pushes the envelope by providing the team with the data, mentoring, and space to think outside of the box and solve customer issues faster and more effectively than it used to be.
ORM Extends Beyond SEO
ORM firms promote content using SEO techniques, but the entire reputation management process goes far beyond simple search optimization. Running traditional SEO on each result aimed at appearing on Google page one would be extremely inefficient. It would be ten times the price of SEO, and the sites would compete with each other, negating some of the effort. ORM professionals must be concerned with content creation, social media accounts, open online interactions, and the overall browser innovation process, in addition to promoting the company website.